Technical Report
Be a Chesapeake Bay Retriever: Designing Effective Outreach Programs to Reduce Pet Waste

Developed by the Chesapeake Stormwater Network, this report (2017) provides guidance on designing behavior change and outreach campaigns to reduce pet waste and associated nutrient pollution. It helps local governments, nonprofits, and watershed educators apply social marketing strategies, messaging approaches, and program design techniques to improve public engagement and water quality outcomes.
Latest Resources
View All ResourcesDeveloped by the Virginia Department of Conservation and Recreation, this design specification (updated 2013) provides guidance on disconnecting rooftop runoff...
Developed by the Virginia Department of Conservation and Recreation, this design specification (Version 1.9, March 1, 2011) provides guidance on...
Developed by the Virginia Department of Environmental Quality, this design specification (Version 2, 2013) provides guidance on using grass channels...
