Technical Report
Be a Chesapeake Bay Retriever: Designing Effective Outreach Programs to Reduce Pet Waste

Developed by the Chesapeake Stormwater Network, this report (2017) provides guidance on designing behavior change and outreach campaigns to reduce pet waste and associated nutrient pollution. It helps local governments, nonprofits, and watershed educators apply social marketing strategies, messaging approaches, and program design techniques to improve public engagement and water quality outcomes.
Latest Resources
View All ResourcesThe Urban Nutrient Management expert panel report was first approved in 2013. In the years since, the Chesapeake Bay Program...
This report (2014, prepared by the Chesapeake Stormwater Network and the Center for Watershed Protection, establishes methods for assigning nutrient...
Recommendations for Crediting Outfall and Gully Stabilization Projects in the Chesapeake Bay Watershed (October 2019), refines existing stream restoration protocols...
